Real work. Real numbers. From global enterprise to local SEO. Across B2B, B2C, personalisation, paid media, and consulting.
Managed the DCO account for Volkswagen across Australia and New Zealand. Built dynamic creative feeds across display, social, and video. Rigorous A/B testing across thousands of personalised variants without compromising brand quality.
First dedicated marketing hire. Built everything simultaneously: SEO architecture, content pipeline, email workflows, and paid acquisition — while proving ROI fast enough to keep investment growing.
Franchisees threatened to cancel the personalised offers program over margin concerns. Identified the root cause in the over-targeting logic, rebuilt the segmentation model, and aligned data science, engineering, and CRM teams on a pilot that became a national rollout.
End-to-end digital transformation with simultaneous SEO, paid, and UX workstreams. Rebuilt the organic acquisition strategy, restructured paid accounts, and improved lead quality through better funnel alignment.
Cleanroom experiments and GA4 and Tableau dashboards that reduced manual reporting time and improved audience targeting precision across national retail campaigns.
Built a location-aware dynamic creative system for 350+ stores across Australia. DOOH and paid media personalised by store, local trade area, time of day, and promotional calendar — all from a single campaign setup.
Co-founded and scaled Floodgate Digital from a 3-person startup to an 8-person agency managing 30+ client accounts. Built the service delivery model, onboarding process, and reporting frameworks from scratch.
Ran concurrent DCO campaigns for Beiersdorf (NIVEA, Eucerin, Elastoplast) and Dulux across Australia. Managed creative feeds, audience architecture, and performance optimisation simultaneously across both brands.
Local SEO and Google Business Profile optimisation for an industrial generator supplier. Achieved top-category rankings across primary service areas and search terms, driving inbound enquiry volume without paid spend.
Local SEO and content strategy for a specialist plumbing and gasfitting business in Perth. Targeted competitive local search terms across multiple suburbs to drive inbound bookings without paid advertising.
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